Time Sport

TIME Sport, now part of SRAM, is known for its innovation in bicycle components, particularly pedals and bicycles.

Founded in 1987 by Roland Cattin in Nevers, France, TIME initially focused on developing high-quality pedals with a unique ergonomic design that revolutionized pedal technology. TIME was among the first to introduce pedals made from composite materials and their ICLIC system, known for its easy engagement and disengagement.

In 2021, SRAM acquired TIME Sports' pedal business, while Cardinal Cycling Group took over the brand’s bicycle division. This has allowed SRAM to expand its product offerings and strengthen its position in the bicycle component segment. TIME remains a respected brand under both SRAM and Cardinal Cycling Group, with a strong focus on innovation and quality.