FOX40

Fox 40 is a well-known brand specializing in the production of innovative whistles, most notably for their "pealess" whistle design, which means they do not have a small ball inside that can get stuck. This design makes the whistles more reliable under all conditions, and they are highly valued among professionals in sports officiating, rescue services, and personal safety.

The company was founded by Ron Foxcroft, who was originally a basketball referee who experienced problems with regular whistles during games. His frustrations led to the development of the revolutionary Fox 40 pealess whistle in 1987, which is now used globally in many fields, including at major sporting events like the Olympics and World Cup.

Fox 40 continues to innovate with a wide range of products that includes various types of whistles, accessories for the whistles, as well as training equipment and products for outdoor and maritime use. This includes everything from electronic whistles to coaching boards and mouthguards, all maintaining the high standard of quality and innovation Fox 40 is known for.