Diadora

DIADORA is one of the world's oldest sports brands, founded in 1948 in Montebelluna, Italy. DIADORA started as a manufacturer of mountain boots and work shoes before expanding into sports such as football, cycling, tennis, Formula 1, and running.

DIADORA was one of the first brands in the world to sponsor athletes and teams, and over the years has supported legends such as Björn Borg, Boris Becker, Merlene Ottey, Cadel Evans, and Sebastian Coe. In football, they have been a sponsor for the Italian national team and several major clubs.

Among their sponsored players are some of the greatest footballers of all time, including Roberto Baggio, George Weah, Marco Van Basten, Totti, and Zico.

Today, DIADORA remains a major brand in work shoes and continues to expand aggressively into leisure footwear, running, and cycling internationally. They also offer a broad collection of tennis and football gear.

Ultimate Nordic is responsible for DIADORA in Norway and Sweden, with a strong presence in the club and cycling segments. We sponsor teams such as Strømsgodset, Viking, and Bodø Glimt in the Tippeligaen and have recently signed an exclusive agreement with the Norwegian Cycling Federation.

DIADORA is one of Norway's largest players in the club market for textiles and accessories, both in team sports and cycling.