SRAM

SRAM is a renowned manufacturer of bicycle components, founded in 1987. The company started its operations in Chicago and is known for introducing Grip Shift, an innovative shifting system that helped put them on the map in the cycling industry. SRAM has grown significantly since then and is now a global player offering a wide range of products, including drivetrains, brakes, and shifting systems for both mountain bikes and road bikes.

Over the years, SRAM has expanded its product line and technology through both acquisitions and internal development. They have acquired companies such as Sachs, a German manufacturer known for its gears and chains, RockShox, a leading producer of bicycle suspension, and Avid, known for its braking systems. This has enabled SRAM to offer complete drivetrain systems and strengthen its position in the market. More recently, they have introduced innovative products such as the SRAM RED eTap, a wireless shifting system that combines advanced technology with user-friendliness to enhance the cycling experience.

SRAM continues to be a driving force in the cycling industry, known for its quality and innovation, and remains relevant by developing new technologies and products that meet the needs of modern cyclists.